French Generation and their wine closure preferences
French Generation and their wine closure preferences
Samenvatting
This research focuses on the preferences of French Generation Z consumers (born between 1996 and 2010) regarding wine closures, specifically between cork and screw cap closures. This demographic is known as the "technology-native" generation and are characterized by their environmental consciousness. The research question is the following : What are the factors that influence French Generation Z consumers' preferences between cork or screw-cap wine closures?
| Organisatie | Aeres Hogeschool |
| Afdeling | Bedrijfskunde en Agribusiness |
| Partner | Aeres Hogeschool Dronten |
| Datum | 2024-01-15 |
| Type | Bachelor |
| Taal | Engels |
