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How can we activate consumers to limit their microplastic pollution from fashion?

How can we activate consumers to limit their microplastic pollution from fashion?

Samenvatting

This report investigates how consumers can be motivated to reduce microplastic pollution from
fashion. The research used a mix of qualitative and quantitative data, including surveys and
interviews. It concludes that the production, use, and disposal of garments contribute to microfiber
release and subsequent microplastic pollution. Synthetic fiber garments are a significant source of
primary microplastics in the marine environment.
Microfiber shedding occurs throughout the garment lifecycle, and new EU regulations aim to address
this issue. Consumers can take measures such as buying fewer garments, using products like washing
machine filters, and practicing better garment care. However, consumer awareness of fashion's
impact on microplastic pollution is lacking, hindering adoption of solutions.
To encourage action, strategies like awareness campaigns, incentives, and regulations for washing
machine filters can be employed. Educating consumers about the issue is crucial, as survey results
show consumers prioritize sustainability. The study recommends an article to inform consumers and
a letter to the government urging regulation on microfiber filters in all washing machines.
Overall, the report emphasizes the need for consumer awareness, education, and regulation to limit
microplastic pollution from fashion.

Toon meer
OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingDigitale Media en Creatieve Industrie
Datum2023-06
TypeBachelor
TaalEngels

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