Samenvatting

In the game of online visibility; cuddly animals, selfies, houseplants, bro-culture, health mantras, and Fiji water bottles are now strangely powerful tools. It is no coincidence that these images and sub-cultures are also commonly utilized in the rapidly growing category called ‘post-internet art’. There is a definite link between the kinds of images and meme strategies used in many post-internet practices, and the swift proliferation of post-internet art into the gallery and collecting scene.