QUOTE 1: “Do we really need a fully new wardrobe every three month? Is it all about competition? Do all brands need to follow the seasons to succeed? Or should we start to reconsider the true value of fashion and clothing?” QUOTE 2: “Therefore the clothing collection is a non-fashion collection. This …

QUOTE: “This [fashion] collection is for a society ruled by women. Women that are confident, independent and strong. They don’t have to prove themselves to anyone. This woman, she is proud of her story and roots, she is the leader of the Matriarchy. She fights for what she believes in and for others. …

QUOTES: “Society’s collective structure is trembling.” – “During my studies Business Economics I had an aversion against the uniform. I saw the uniform everywhere I went. There was an unwritten rule, if you wanted to make a career you had to wear the uniform. The uniform seemed to be a source of power …

QUOTE 1: “Oversized silhouettes bouncing up and down the runway. Fancy headpieces reflecting light in all directions. Shining silk drenched in gold details. Crowds of people admiring in awe. Model after model gallivanting down the runway with a sense of power. Fashion week or a Sunday at the Vatican?” …

QUOTE: “Yunit heeft een heel interessant product, het unisex shirt is kwalitatief erg goed uitgevoerd, maar er is geen branding, geen visie/missie of verhaal.” MAIN RESEARCH QUESTION In which ways can Yunit use diversity for a stronger brand image? - SUBQUESTIONS 1. What is Yunit? 2. Who is the tribe …

QUOTES: “Anything connected to the pre-Hispanic civilizations was deemed barbaric and uncivilized.” – “The collection emerges from the complexity of Latin-America’s clash of classes, one reminiscent of its ancestry and another looking up to foreign values.” RESEARCH PAPER: The New Class : a Quest for …

ONDERZOEKSVRAAG: “In hoeverre hebben marketingtechnieken – zoals prijs en productbeoordeling - invloed op de attitude en koopintentie van de consument? DEELVRAGEN: (1) Wat is onbewuste beïnvloeding? Wie is hier vatbaar voor? Worden koopbeslissingen bewust of onbewust verwerkt? In hoeverre beseffen consumenten …

QUOTE: “The influence of digital technology is visible everywhere, such as travelling, health care, dating. However in fashion and especially retail, I see that the influence of digital technology is not rising fast enough. There are small changes going on, but there are not really concepts that are …

QUOTE: “This strategy book gives insight in the new preface structure for experimental unisex label mphvs. [It] gives recommendations in the area of strategy at collection, visual and communication level.” - PROBLEM DEFINITION: There’s a gap between the product of mphvs and the needs of the target group. …

QUOTE 1: “Next to its fashion collection, COS constantly surprises with outstanding collaborations, minimalistic communication and marvelous art installations. The reasoning behind that is mostly entering new markets with fascinating store openings, collaborations with artists or a reinvented way to …