Fostering Internationalisation Online During a Pandemic –
the Case of Lean MarketingFostering Internationalisation Online During a Pandemic –
the Case of Lean MarketingSamenvatting
A lecture and seminar about lean marketing proved to be successful to achieve learning outcomes that involved an understanding of the lean startup model. Further, participating students were able to discuss complex marketing issues in an international setting.
| Organisatie | Hanze |
| Jaar | 2021 |
| Type | Conferentiebijdrage |
| Taal | Engels |
