De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Managing corporate visual identity

exploring the differences between manufacturing and service, and profit-making and nonprofit organizations

Managing corporate visual identity

exploring the differences between manufacturing and service, and profit-making and nonprofit organizations

Samenvatting

Corporate Visual Identity (CVI) is a crucial part of the identity of any organization. Most research on managing corporate identity deals with the strategic development of corporate identity and the design and effects of specific elements of the CVI. This study focuses on an aspect of CVI management that has not received much attention—the problem of maintaining consistent use of the CVI in an organization. A comparison is made between manufacturing and service organizations, and between profit-making and nonprofit organizations. For these organization types, the perceived CVI consistency was investigated, as well as the organizational and CVI management characteristics and instruments affecting it. The research was conducted using questionnaires distributed among employees of 20 Dutch organizations. Most of the differences found were those between profit-making and nonprofit organizations. The results showed greater consistency in the CVI of profit-making organizations, in accordance with the amount of effort these organizations put into CVI management.

Toon meer
OrganisatieHanzehogeschool Groningen
LectoraatCommunication, Behaviour & Sustainable Society
Gepubliceerd inJournal of business communication Sage, Vol. 43, Uitgave: 2, Pagina's: 138-157
Jaar2006
TypeArtikel
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk