Summary

The Tysfjord Turistsenter located in Storjord, Norway, is a hotel that offers a variety of nature related activities to their guests. The most popular activity is the nature- and killer whale safari that is offered in winter from the 1st of December until the 21th of February each year when the killer whales come to feed on the spawning herring in the nearby fjords. The nature- and killer whale safari has been adapted in the last few years because of the changing herring migration. Nowadays the guests have to travel by ferry and bus for three hours to the city of Andenes where the safari boat will leave to search for killer whales. No research was done about how the guests appreciate the updated nature- and killer whale safari or how the overall satisfaction of these guests could be improved and how more guests could be attracted. Therefore a research was executed with the research question: How can the marketing strategy of the nature- and killer whale safari be improved?