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Analysis of niche markets in the equine sector and their response to marketing strategies

Analysis of niche markets in the equine sector and their response to marketing strategies

Samenvatting

The online media did change many markets over the past decade, including the horse trading market. New online offers did appear also in the equestrian world. Those websites offered online advertisement space for horses. The market Ehorses performed well in the past but wanted to expand from its costumers base to in markets apart from the classic equine discipline and therefore needed to gain knowledge on the equestrian markets and based on that develop a marketing strategy.

OrganisatieVan Hall Larenstein
AfdelingDier- en Veehouderij
PartnersEhorses.de
Hogeschool Van Hall Larenstein
Datum2014-07-02
TypeBachelor
TaalEngels

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