Marketingcommunicatie

Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

This textbook provides a step by step approach for making a marketing plan. The book is an updated and translated version of the Dutch Strategische Marketingplanning.

This study book contains a framework for developing a distinctive brand positioning.

Overview of main changes in the marketing landscape and current focus of marketing. Presentation in Master Interdisciplinary Business Professional

Belangrijkste trends in marketing, afgelopen 25 jaar en de rol en inhoud van digitale marketing nu.

Actuele presentatie over de kern van marketing. Online lezing bestemd voor oa ORM, en Fysiotherapie

This research paper contains improvements for Jilster B.V.’s marketing communication. Jilster is losing out on revenue opportunties because visitors to their websites’ don’t understand what Jilster is for, and this may be due to the current marketing communication methods. Jilster has had some success …