Samenvatting

This research has been carried out in Tainan region, Taiwan, which is famous with sufficient diversity of orchids. After 2014, the figure of exporting Taiwanese orchid decreased gradually because of global competition. However, small-scale orchid growers still have maintained the same production mode for the past 30 years. The main objective of this research was to evaluate the performance of Chung-Hsin Orchid Nursery in order to make the organization viable for a small-scale orchid grower, Jing-Kai Yan, to link more firmly the markets and achieve sustainable development.