Samenvatting

The purpose of this thesis assignment is to write a strategical advice for TSH Amsterdam City to adjust their co-living concept to enhance the guest experience of the students. Currently, the client is facing many complaints from the in-house student community. These unsolved complaints led to unsatisfied customers, which has an impact on the financial results of TSH. This resulted in research to enhance the existing student experience by implementing new co-living aspects and removing non-functioning current co-living aspects so that an improved co-living concept for The Student Hotel Amsterdam City is created. The focus during these five interviews was also to identify possible adjustments that could be made based on the students their opinions. Furthermore, six interviews were conducted with experts working at best-practice co-living and student housing companies. Based on the research results, four advice options were set. These options were; rewarding students for their contribution to the community, creating a more inclusive culture of different nationalities, co-creation of the student community and helping students integrate into the community.