Product Strategy Adjustments for PPAA
Product Strategy Adjustments for PPAA
Samenvatting
The thesis is written for Park Plaza Amsterdam Airport which face a challenge in increasing the F&B revenue, especially in the restaurant and bar. The advice is delivered in terms of marketing plan which focuses on product adjustment strategy.
| Organisatie | Saxion |
| Opleiding | Hoger Hotelonderwijs |
| Datum | 2016-11-01 |
| Type | Bachelor |
| Taal | Engels |
