Samenvatting

This advisory report has been written for the project Flavours of Málaga, which is aimed at women that live in the neighbourhoods of Málaga to improve their socio-economic position with the help of gastronomic heritage tourism. The second phase (Flavours of Málaga II) has recently started and focusses on the total city of Málaga and the development of female entrepreneurship rather than empowerment only. The problem lies in the fact that the second phase has just started and is unknown to the two target groups, which are the potential participants and the tourists. It is vital to communicate the objectives of the project with these parties to attract them and to be able to execute it successfully. Furthermore, it is important that the project will grow at all but in a controllable manner to guarantee a sustainable and responsible development. Therefore, a marketing communications strategy has been created.