Samenvatting

The imperative of community-based hospitality has become indispensable for businesses from various perspectives. In particular, community-based hospitality has garnered constant attention, owing to a heightened focus on mitigating the negative impact of hospitality through community building. Community-based hospitality is a recent trend developed around hotels that aim to benefit society and the environment leaving behind traditional commercial purposes.This product aims to meticulously create a comprehensive framework for community-based hospitality and policy for increasing community engagement, especially the co-working members. Furthermore, the product aims to solve the client’s management question of creating one community by increasing co-working community engagement. The goal of creating one community is a challenging task due to the need for more research and theory related to the concept of community-based hospitality. The framework for the product is created based on similarities between the concepts of community-based tourism, community-based enterprises, and tourism social enterprises. Subsequently, the framework is adapted to The Social Hub’s case. The framework portrays critical community members and means for engagement of the community members. Moreover, the outcome of this professional product takes the form of a report consisting of three main parts, providing an overview of actions that need to be taken by community managers, connectors, and employees to facilitate an environment that promotes community-building and engagement. Combining these three parts, the product ensures that all critical facilitators of community-based hospitality in The Social Hub are aligned to increase co-working engagement in the community-based strategy of the hotel.