Samenvatting

Purpose; The research in the thesis aims to explore the alignment of vacant office properties to real estate preferences of serviced office concepts.
Design, methodology & approach; The research approach encompassed conducting semi-structured interviews with realtors and CEO’s of serviced office concepts in the greater Rotterdam-the Hague area, and the province of Gelderland. Open- and axial coding was utilised in order to uncover characteristics of vacant properties, and required real estate traits necessary to run serviced offices.
Findings; Based on the interviews it was found that market segmentation had a tremendous impact on the required real estate characteristics. Primary traits of properties revolved around good accessibility of the property, and accounting for agglomeration dynamics. Secondary traits encompassed the quality level of real estate, ambiance, interior quality, and aesthetics.
Research limitations & implications; The cross sectional study focussed on a metropolitan area and a segment of the periphery of the Randstad. Furthermore the study focussed on a particular business centre archetype, the “serviced office”.
Originality & value; The research focussed on combining two occurrences on the office real estate markets; high structural vacancy, and the rise of serviced offices. The findings of the study supports real estate owners, and serviced office organisations, in seeking alignment between vacant properties, and business centres.