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Marketing

eine prozess- und praxisorientierte Einführung
Dr. Peter Runia (Docent); Dipl.-Bw. (FH) Frank Wahl; Dipl.-Kfm. Olaf Geyer; Christian Thewißen, bc., MBA
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Open access

Marketing

eine prozess- und praxisorientierte Einführung
Dr. Peter Runia (Docent); Dipl.-Bw. (FH) Frank Wahl; Dipl.-Kfm. Olaf Geyer; Christian Thewißen, bc., MBA
Visit URL

Open access

Summary

Dieses bei Studierenden beliebte Lehrbuch führt praxisorientiert in das Marketing ein. Im Fokus steht dabei das (klassische) Konsumgütermarketing.

Keywords
marketing
Theme
Business
fontyshogeschool
Organisation
Education
Department
Year2007
Type
ISBN978-3-486-58441-7
LanguageGerman

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