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Value Based International Relationship Marketing

Value Based International Relationship Marketing

Samenvatting

The developement of a "general theory" of relationship marketing must be considered as distant vision rather than as imminent reality.We now use the existing stock of knowledge to identify some largely unexplored,yet relevant, aspects of relationship marketing and call for these issues to be addressed in research. Relationship Marketing will be evolve in the next few years to be more responsive to customer needs. The ideas of Relationship Marketing have to discuss in companies and universities, especially in international orientated organizations.

OrganisatieFontys
AfdelingFontys International Business Studies
Gepubliceerd inImpacts of Internationalization at Universities Pagina's: 84-110
Jaar2009
TypeBoekdeel
ISBN978-90-423-0379-0
TaalEngels

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