Samenvatting

This thesis was conducted in response to a request by Dutch company – NBI International, which is organising an exhibition of Medicinal and Aromatic plants MAP-Expo, this year (2018) the second edition will occur on October 3rd and 4th.
During this event, NBI International team will introduce MAP-Business. Thus, an action plan on how to approach companies (operating in the medicinal and aromatic industry) and convince them to participate is needed; also, it is vital to investigate what types of plants companies are looking for at the moment.