Samenvatting

Through the so-called Web 2.0 and so-called social media, the notion of sharing, community and participation have been thoroughly perverted . Using the World Wide Web has become synonymous with being tracked and data­ mined. The only resort to responsible social communication is to practice anti-social communication. Analog low-tech media experience a renaissance because of their tactical aptitude for genuine sharing between people, for being more difficult to track.