Samenvatting

The 2014 congress of WSAVA would be the first congress in which WSAVA is using services of a Professional Congress Organizer company which is Kenes Group. Kenes group wants to increase the number of participants in the congress and that’s why company wants to have a marketing plan, which will lead to its objectives which are: to identify the target group, segmentation of target group and assessment of their needs; to understand the importance of knowledge sharing; to analyze the veterinarian industry; to analyze the current position of WASAVA.