Samenvatting

As outlook of commercial cooperation and business alliances between India and the Netherlands remains promising and continues to grow, Indian and Dutch entrepreneurs who consider doing business in each other’s country, will need to understand one another. Peter Ester & Pieter van Nispen report on the main differences between Indian and Dutch culture with an attempt to enhance understanding using the cultural typology as developed by Geert Hofstede, renowned international scholar of cross-national cultural differences.