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Export policy plan Luna Design - Germany

Rechten: Alle rechten voorbehouden

Export policy plan Luna Design - Germany

Rechten: Alle rechten voorbehouden

Samenvatting

The main focus of this report is to answer the main question; What are the opportunities and chances for Luna Design to start exporting to Germany and if there is a market, how to penetrate on this market.

After a small country selection, we have chosen Germany as a potential start to enter the European market. Luna Design asked me to do research on the German market. In order to see the possibilities of a market entry for Luna Design, I analyzed the problems, possibilities and summarized the entry possibilities.
In this report, you will see my findings on the German market. The conclusions and recommendations resulting out of this can be found at the very end of this report.

OrganisatieHogeschool Utrecht
OpleidingInternational Business an Languages
AfdelingMarketing en Commerce
PartnersLuna Design
Jaar2010
TypeBachelorscriptie
TaalEngels

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