Samenvatting

Rooftop Energy (RTE) is a company that operates in the field of solar photovoltaic (PV), commonly known as solar panels. Until now RTE had completed dozens of projects in the Dutch market. The reason for this research is that the SDE segment is relatively still unknown terrain to RTE and therefore needs to be further investigated.
The main research question for the research is as follows: 'What would be the most effective way for RTE to expand in the SDE segment in the Netherlands by using their unique value proposition and can this method also be applied to other European countries?