Samenvatting

Ningbo United Products wants to expand its line of business from solely business to business to a company that also has a business to consumer branch. They found a product, the foldable solar panel, that they want to do that with. The purpose of this report is to find out the market potential for the product and to find a possible entry strategy if the business idea is feasible. Therefore the main question of this report is as follows:
Is there a potential market for the foldable solar panels in The Netherlands, and if so how to enter this market before the summer of 2014?