In 1978 under the leadership of Deng Xiaoping, China decided to gradually open up its economy to achieve more economic development. Three and a half decades later, China has become an economic force to be reckoned with, surpassing Japan as the second largest economy in the world in 2010. China’s economic …

I started this particular project with an internship at the European Commission in Beijing, China. Experiencing China's enormous growth myself in the last seven months it was clear to me that China will have an even greater impact on both the economic and political agendas of the Western world and its …

In 1949 the People's Republic of China emerged from a civil war with communist Mao Zedong as its victor. During the peak of Mao's rule China was completely isolated from the world. In the 1960's China lost the support of the Soviet Union due to failed policies such as the Great Leap Forward and various …

Journal in which the Groningen Confucius Institute (GCI) shares different perspectives on China and provides insights into China from as many different aspects as possible. GCI aims to provide a full view of real China to the readers as well as featuring international and comprehensive perspectives, …

Journal in which the Groningen Confucius Institute (GCI) shares different perspectives on China and provides insights into China from as many different aspects as possible. GCI aims to provide a full view of real China to the readers as well as featuring international and comprehensive perspectives, …

This chapter concerns itself with the way in which China uses mainly non-kinetic means to broaden its power and influence in the South China Sea. The old writings of Sun Tzu and the modern writings of Liang and Xiangsui, together with the analysis of the tensions in the South China Sea, demonstrate that …

Journal in which the Groningen Confucius Institute (GCI) shares different perspectives on China and provides insights into China from as many different aspects as possible. GCI aims to provide a full view of real China to the readers as well as featuring international and comprehensive perspectives, …

The aim of this thesis is to provide information about the situation of current global financial market, China Financial market and the interaction in between. It would help people whom concerned about it to dig into the reasons behind it, from perspective of Economy and Finance. Moreover, for prospect …

The goal of this book is to provide useful information to companies that do business in China, or that are considering doing so. We chose to apply a marketing perspective. Marketing, by definition, mediates between the customer and the brand (or the organization hosting the brand, figure 1) (Alsem, Kostelijk, …