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Market Acceptance of Nutritious Street Food for People at The Base of Pyramid KEBAL, Jakarta, Indonesia

Rechten: Alle rechten voorbehouden

Market Acceptance of Nutritious Street Food for People at The Base of Pyramid KEBAL, Jakarta, Indonesia

Rechten: Alle rechten voorbehouden

Samenvatting

KEBAL is supported by DSM and Rabobank Foundation, and is now in the transition phase from a social program to a sustainable, social enterprise, in order to become independent from donations from other companies and organizations. In order to increase the business potential of KEBAL, a market research was carried Out in Jakarta in the period February-June 2013, by means of interviews, focus group discussions with consumers and vendors, and participative observation.

OrganisatieHogeschool Utrecht
OpleidingInternational Business en Management
AfdelingInternational Business Studies
Jaar2013
TypeBachelor
TaalEngels

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