Market Acceptance of Nutritious Street Food for People at The Base of Pyramid KEBAL, Jakarta, Indonesia
Market Acceptance of Nutritious Street Food for People at The Base of Pyramid KEBAL, Jakarta, Indonesia
Samenvatting
KEBAL is supported by DSM and Rabobank Foundation, and is now in the transition phase from a social program to a sustainable, social enterprise, in order to become independent from donations from other companies and organizations. In order to increase the business potential of KEBAL, a market research was carried Out in Jakarta in the period February-June 2013, by means of interviews, focus group discussions with consumers and vendors, and participative observation.
Organisatie | Hogeschool Utrecht |
Opleiding | International Business en Management |
Afdeling | International Business Studies |
Jaar | 2013 |
Type | Bachelor |
Taal | Engels |