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Using the Persuasive By Design-Model to Inform the Design of Complex Behaviour Change Concepts

Two Case Studies

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Using the Persuasive By Design-Model to Inform the Design of Complex Behaviour Change Concepts

Two Case Studies

Rechten: Alle rechten voorbehouden

Samenvatting

Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. This paper examines the use of the model in two case studies that dealt with complex behavioural change situations. In both studies, the model proved to be a valuable aid in determining target behaviours and operationalizing intervention concepts, especially in the early stages of the design process. Some shortcomings of the model also transpired. The model was seen as too complex, and its psychological frame does not prevent designers to overlook possible systemic moderators of behaviour. Implications for further development of tools that give access to model insights are discussed.

OrganisatieHogeschool Utrecht
AfdelingKenniscentrum Communicatie en Journalistiek
Kenniscentrum Digital Business & Media
LectoraatCommunicatie in Digitale Transitie
Gepubliceerd inProceedings of the 11th International Conference of the European Academy of Design Vol. 2015
Datum2015-04-22
TypeConferentiebijdrage
TaalEngels

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