Samenvatting

At the moment, most of the turnover is generated from camping guests and tourists from Holland and Belgium. The vision and target for the upcoming years is to attract visitors from other countries within the EU, thus in order to succeed, it is necessary to investigate new markets.

Because of the objective to grow, different countries within the EU have been investigated, prior to choosing one. After the outcome of the analysis and consultation, the UK has been chosen to be the country that has been worked out in this Thesis.

A potential growth market seems to be the United Kingdom, since camping is very popular amongst some of the English. Since A&G is not sure how to enter this market whilst attracting both consumers (B-to-C) as organizations (B-to-B) to cooperate with, an extensive analysis of this market is needed.

This thesis has been compiled in order to gain insight into the British market and to provide an implementable advice Ardenne & Gaume needs. This format can also be used for other potential markets in the future.