Samenvatting

This research was undergone in order to examine Chevron’s communication problems
with the public in Pungești, Romania and to recommend ways of improving their reputation
and communication tactics.
The paper draws attention to the fact that Chevron’s crisis is composed out of a few
major elements, each varying in terms of severity.
The paper finds the company’s prospects in its current situation are not positive. The
recommendations discussed include: improve the external communication plan, develop
a media plan and put a crisis management team and crisis communication plan in
place. The crisis response plan needs to be constantly updated and the crisis management
team should always be at work.
The research conducted has limitations. Chevron does not provide first hand information
about the case and a few online sources provide contradictory information.