De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

The effective use of music in television advertising

Rechten: Alle rechten voorbehouden

The effective use of music in television advertising

Rechten: Alle rechten voorbehouden

Samenvatting

Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution regarding
brand awareness through television advertising will be researched in this thesis.

OrganisatieHogeschool Utrecht
OpleidingInternational Communication and Media
AfdelingCommunicatie
Jaar2014
TypeBachelor
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk