The effective use of music in television advertising
The effective use of music in television advertising
Samenvatting
Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution regarding
brand awareness through television advertising will be researched in this thesis.
| Organisatie | Hogeschool Utrecht |
| Opleiding | International Communication and Media |
| Afdeling | Communicatie |
| Jaar | 2014 |
| Type | Bachelor |
| Taal | Engels |
