Samenvatting

Citysoundz is an event agency located in Northeim, Germany, which is led by Tomas Sniadowski, the owner of the company. He further runs the companies Pianissimo, Symphonicus and Tomas Marks Music Publishing. Since leading four individual companies causes high costs and an unclear overview, the research “Increasing business success by merging companies” was conducted in order to answer the research question “How can Citysoundz increase their business success by merging the four firms Citysoundz, Pianissimo, Tomas Marks Music Publishing and Symphonicus under the name of Citysoundz?”. As this question cannot easily be answered, four sub-questions were set up.
In order to analyse the sub-questions, the researcher applied desk research, interviews and surveys. While using desk research, the student investigated in the topics business success, business merger, business awareness and business identity; the interviews were conducted with the CEO and the employees of the company and the surveys were provided to its customers. By analysing the internal data, the researcher found that the companies are facing high costs regarding marketing activities, stationaries etc. since all of the four firms are obliged to pay these costs. In order to overcome this problem, the four smaller companies are intended to be merged into one large firm that will be run under the name of Citysoundz. This will not only save costs, but further extend the customer base and therefore, increase the company’s profits.
However, the legal form of the four companies will be changed to a Ltd and the head company Sniadowski Music Group Holding will be introduced before merging the companies as this will simplify the fusion. Moreover, it is recommended to create a playbook with each step that is required to merge the companies including the definition of the strategy and the company’s goals. Lastly, the customers as well as the competitors have to be analysed regularly in order to react to any changes and the portfolio of the Sniadowski Music Group Holding is to be examined on a regular basis in order to be able to compete on the market on the long run.