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Let go of the familiar, the potential is in the unknown

Rechten: Alle rechten voorbehouden

Let go of the familiar, the potential is in the unknown

Rechten: Alle rechten voorbehouden

Samenvatting

Campsite Zonneweelde is a medium-sized campsite that is located in Nieuwvliet, in the region of Zeeuws-Vlaanderen, the Netherlands. The family company was found in 2001 by the Basting family. In 2009, the campsite was bought by the current owners Martin Basting and Maaike Basting and has been growing and being renovated ever since. As many campsites in the neighbourhood, Zonneweelde has received many guests from the Netherlands, Germany and Belgium, but it has never seen a large amount of visitors from Luxembourg. The tourism industry of Zeeuws-Vlaanderen has always been dealing with heavy seasonality and many companies are always looking for ways to increase their occupancy rate during the low seasons. However, many of these companies safely stick to their well-known target group from the Netherlands, Germany and Belgium. Few of them have shown much interest in focusing on Luxembourg. Being real entrepreneurs who are not afraid of a challenge or a change of strategy, Martin and Maaike wanted to try things differently. Before taking real actions, it was essential to research whether there would be potential for Zonneweelde to push up their occupancy rate during the low seasons, by attracting the Luxembourgian target group. This research question has been answered with the use of qualitative research. A combination of semi-structured interviews with the Luxembourgian target group and in-depth interviews with experts on the tourism industry of Zeeuws-Vlaanderen and Luxembourg have been performed. The results of the interviews concluded that there is an interesting amount of potential for Zonneweelde to push up its occupancy rate during the low season by attracting the Luxembourgian target group and that the next step would finding out in what ways Zonneweelde should do this. In order to support the results of these interviews and the conclusions and recommendations of this thesis, several academic publications have been analysed in the theoretical framework.

Toon meer
OrganisatieHZ University of Applied Sciences
OpleidingInternational Business & Languages
InstituutAcademie voor Economie & Management
PartnersCamping Zonneweelde, Nieuwvliet
Gepubliceerd in
Datum2017-07-03
TypeBachelorscriptie
TaalEngels

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