Samenvatting

This research was carried out as part of the intern’s final graduation internship for the study program International Business at HZ University of Applied Sciences. The internship began on the 8th of February 2021 and ended on the 18th of June 2021. The internship was carried out at Medisol B.V. where the intern researched whether Medisol can successfully expand in the Republic of Ireland. This research was performed because the company is growing and needs to start developing expansions plans and strategy in certain markets, the Irish market being one of these markets.

The results of this research were as follows:
1. There is a lot of opportunity for Medisol to expand their sales operations in Ireland since they will have very little restriction the law. There are also opportunities within the market when comparing Medisol to their competitors.
2. Medisol’s supply chain is sustainable enough to tackle sales to the republic of Ireland. This is due to the space available to allow a large influx of incoming and outgoing orders and the newly hired employees to work in the warehouse. New supply chain management systems are being developed to further optimize their supply chain. The customer prices should often be adjusted to the environment to have a clear overview of the margin percentages should be.
3. Continuously optimizing and updating their SEO search is necessary to improve their websites visibility and trust in Ireland. Looking at the situation from a critical point, it would also be very beneficial to hire the intern so they can continue working on the Irish market.

The following recommendations and solutions derived from these results:
1. It is important for Medisol to build and develop a stronger presence through social media as well as improving SEO search. With added brand awareness, Medisol could further increase their sales and market share in Ireland.
2. Medisol has management systems that they use to manage their supply chain, sales, products, and delivery but these systems quickly become outdated. They must regularly optimize and update their management systems.
3. For the Irish market, they do not have enough colleagues to support this market so it would be most feasible for them to hire the intern that is currently working at Medisol.