Samenvatting

The continued use of plastic-based sachets presents both risks and opportunities for DEMAX AD. On the one hand, increasing regulatory scrutiny could result in financial penalties and reputational damage if the company fails to adapt. On the other hand, embracing sustainable alternatives could unlock new market opportunities, attract environmentally conscious consumers, and reinforce the company’s position as an industry leader. Despite its internal strengths, including financial resources and skilled employees, DEMAX AD faces challenges in identifying cost-effective, scalable solutions to replace plastic sachets. This report seeks to justify the transition to sustainable packaging by evaluating its suitability, acceptability, and feasibility within the company’s operational and strategic framework.