Samenvatting

The report “Bracenet: How a company can be a policy entrepreneur for sustainability” shows to what extent Bracenet already is a policy entrepreneur and how Bracenet can become a policy entrepreneur in future. The goal to be a policy entrepreneur results from Bracenet´s need to be politically active to justify its political and sustainable image.

The role as policy entrepreneur is one of the five concepts of the Multiple Streams Approach (MSA) which is used as theoretical foundation for this report. The concepts are: Problem Stream, Politics Stream, Policy Stream, Window of Opportunity, and Policy Entrepreneur.

To answer the question whether Bracenet already is a policy entrepreneur and how Bracenet can become a policy entrepreneur five sub questions (SQ) based on the MSA concepts have been identified.
These sub questions are based on the five concepts of the MSA. Each sub question was answered by assessing the current state of the campaign planned by the project team of Bracenet and comparing the campaign with the criteria delivered by the MSA.

The results showed that Bracenet is a problem definer, can have a promising position in the decision-making process, has a window of opportunity in the near future, and does not have a sufficient policy at its disposal. The Conclusion therefore is that Bracenet is not a policy entrepreneur yet.

To become a policy entrepreneur the followig recommendations can be followed:
1. Decide whether Bracenet wants to become a policy entrepreneur or remain in the position as problem definer.
2. Obtain a sufficient policy from an external party and present this policy as policy entrepreneur
3. Consider the role as policy entrepreneur for future campaigns to optimize the planning phase towards the new role.

All recommendations can be implemented before the window of opportunity opens up in September 2021.

By taking the recommendations into account, Bracenet will simplify the process of campaign planning, and clarify its objectives for each campaign which results in a more successful campaign. The company further ensures to repeatedly plan campaigns with the same scheme, which increases the image of structured political activism