Samenvatting

With regard to the advantages of a well-executed marketing plan in terms of corporate image and brand recognition, this research study seeks to provide Novades BV useful insights and recommendations. This study examines the effective marketing tactics used by top feed and food corporations through a thorough analysis that integrates desk research and field research approaches. To provide recommendation-based research, the study will examine data analysis, including qualitative interviews, surveys, and content analysis. The research highlights the value of a multimodal marketing strategy that includes traditional and digital tactics as well as sustainability, openness, and innovation.

The appropriate marketing team structure and makeup for Novades BV was also identified by the research. Novades BV may improve their performance by utilizing these insights and putting the suggested tactics into practice. Novades BV may boost their brand recognition, strengthen their corporate image, and establish themselves as a competitive competitor in the market by putting the suggested tactics into practice.