Samenvatting

In January 2022, TieTalent released Sourcer, their active sourcing platform, intending to optimize the hiring process via the use of technology. Initial projections called for a monthly recurring revenue of CHF50,000, a sign of product market fit and a solid foundation for expanding the strategy across Europe. However, Sourcer has not performed as TieTalent had hoped, and there have been several difficulties (Marc Trillou, Personal Communication, March 2023). The Sourcer service’s poor performance, which has fallen short of initial projections for monthly recurring revenues, is the issue that needs to be fixed. An interview with Marc Trillou, the CEO of TieTalent, revealed several additional problems, one of which was the talent matching system's poor response rate, which fell short of what recruiters had hoped for (Marc Trillou, Personal Communication, March 2023). The fact that the search features weren't working properly was another issue. Although TieTalent competes mostly with LinkedIn Recruiter, which has a response rate of 4-8% for tech talents, the talent response rate on TieTalent was also a source of concern (Marc Trillou, Personal Communication, March 2023). According to Marc, in order to attract recruiters to its platform,TieTalent had to set itself apart by offering a 60% positive response rate, which is substantially higher than the industry average.
The underperformance of the Sourcer service is preventing TieTalent from expanding its strategy across Europe. Clients of TieTalent, as well as the Sales and Operations teams, are being impacted by the issue. Clients are not receiving the outcomes they anticipated from the 1-year subscription Sourcer service, and TieTalent is not generating the anticipated monthly recurring revenues.
Moreover, client acquisition has been challenging for TieTalent’s client executives, who have only successfully sold a few subscriptions over the past year. Since Sourcer's debut in January 2022, a lack of success has been observed (Marc Trillou, Personal Communication, March 2023).
Many symptoms of the issue can be seen, such as difficulties in talent acquisition, a shortage of local talent in Germany and Switzerland, and a matching system that fails to find the best fit for businesses (Marc Trillou, Personal Communication, March 2023). Moreover, the platform contained bugs, and there was no quality assurance procedure in place to guarantee that all TieTalent's fundamental features were functioning properly for the clients (Marc Trillou, Personal Communication, March 2023). Also, TieTalent has repeatedly altered its strategy regarding customer success, operations, and sales, indicating that the business is still investigating the product-market fit.
TieTalent must address the numerous issues it has come across, such as talent acquisition difficulties, platform bugs, quality assurance problems, operations issues, customer success issues, and marketing strategy to fix the problem.
As a result of the problem analysis and to better identify the strategies that may be utilized to make the service ‘Sourcer’ fulfil its potential for TieTalent, the following research questions were developed.
Research Question: What are the best strategies TieTalent can use to increase the sales of its Sourcer service?
Sub Question 1: What were the pain points with TieTalent's Sourcer service?
Sub Question 2: What adjustments may be made to strengthen TieTalent's online visibility and the UX/UI of the Sourcer service landing page?
Sub Question 3: How can TieTalent implement some of the best practices and methods to further improve its recruiting services?