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Design-Based-Research on Waterstones Amsterdam: enhancing in-shop bookstore experience

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Design-Based-Research on Waterstones Amsterdam: enhancing in-shop bookstore experience

Open access

Rechten:Alle rechten voorbehouden

Samenvatting

This thesis explores the realm of books and bookstores; namely Waterstones
Amsterdam in its quest to enhance their in-store customer experience. My client is Phillip
Harte, Waterstones Amsterdam’s Branch Manager. This essay resorts to a key methodology,
Design-Based Research, “which aims at designing, developing and implementing a product
through systematic but flexible iterative analysis and processes” (Jayatilleke et al., 2018).

There is a strong indication that the Golden Pages would enable Waterstones to act as
a restorative and immersive experience to their target audience: it alleviates shoppers’ choice
paralysis, enabling peace of mind and offers them references that do not result from social
media trends, immersing them into realms of unexpected discoveries.

OrganisatieHogeschool Inholland
AfdelingDomein Creative Business
PartnerWaterstones Amsterdam
Datum2024-06-03
TypeBachelor
TaalEngels

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