The internationalisation of SMEs - Perspectives for the Northern Netherlands
Bakker, Diederich (International Business)
The relation between internationalisation and SMEs performance
Blaga, Monica (International Business); Bakker, Diederich (International Business); Fitzgerald, Ian; Bakker, Diederich
Branding insights to build meaningful brands in higher education
Bakker, Diederich; Beynon, Dan
Branding trends in Asian markets
Bakker, Diederich (International Business); Segers, Rien
Markenarchitekturen im Lebensmitteleinzelhandel - Irritierende Befunde aus einer betriebsformen- und länderübergreifenden Betrachtung
Bakker, Diederich (International Business); Raabe, Thorsten; Sundermann, Sören
If not location, then what? An investigation of store choice reasons
Bakker, Diederich (International Business); Nenycz-Thiel, Magda; Dall'Olmo Riley
With or without you: consumer acceptance of two national brand portfolio extension options
Bakker, Diederich (International Business); Nenycz-Thiel, Magda
Strategic options for retailers for branding private label portfolios
Bakker, Diederich (International Business)