This thesis explores technology that able to optimize a brand guidelines handbook digitally by integrating interactive elements. By doing extensive research with Brand Studio team and agency partners, key issues were identified, proving that this project emphasizes the need for an effective, efficient, …

This research explores strategies for the Centraal Museum to enhance the occupancy of their event rooms, the Tuinzalen. The study emphasizes marketing approaches and ways to increase repeat clients by fostering strong customer relationships.

Contribution to the 13th edition of the Supporting Health by Technology Conference taking place in Groningen on Thursday, 30th and Friday, 31st of May 2024. Background Technological innovations are often viewed as a remedy for the challenges confronting the healthcare sector, such as demographic shifts …

Technology has a major impact on the way nurses work. Data-driven technologies, such as artificial intelligence (AI), have particularly strong potential to support nurses in their work. However, their use also introduces ambiguities. An example of such a technology is AI-driven lifestyle monitoring in …

The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform …

Understanding and processing life experiences are essential in the treatment of personality disorders to promote personal recovery and psychological wellbeing. In this qualitative case report, drafted in co‐creation between the client, clinical psychologist, and art therapist, individual treatment consisted …

Smart glasses have the potential to transform healthcare, but their acceptance and use are under pressure due to concerns about social interaction around smart glasses, such as privacy, intended use, and the social isolation of the user. However, the value is seen in healthcare, where they could potentially …

The research explores urban farming in Amsterdam and Vancouver, focusing on sustainability, food security, and resilience. It highlights factors like urban density, space availability, and regulations. Amsterdam uses innovative spaces like rooftops, while Vancouver benefits from its layout and climate. …

Background Working in the perioperative context is complex and challenging. The continual evaluation in this environment underscores the need for adaptability to technological advancements, and requires substantial allocation of resources for training and education. This study aimed to explore personality …

Purpose The concept of banking reputation has gained significant attention due to its relevance in the banking industry. A strong reputation has become crucial for a bank’s success, as it affects trust, credibility and stakeholders' perceptions. However, understanding and managing reputation in the banking …