Samenvatting

The article emphasizes that future marketers need to focus on sustainable value creation for shareholders, society, and the planet. They should be adept at using data responsibly to make informed decisions and leverage technological innovations like AI, AR, VR, and robotics. Generative AI will transform content creation, market research, and strategic marketing processes. Marketers must also understand AI's limitations and contextualize its use to maintain human connections and interactions.