A business student’s overseas internship is a unique place to investigate what knowledge/skills or personal traits that are important for their future career. This research consists of two stages: (1) First, we qualitatively analyzed students’ internship reports to explore what knowledge or skills and …

Keynote at the annual conference in Belgrade of the Businet Network

Key note introduction on the public part of this RIGHT conference, outlining initial findings from WP 3 from the project.

Globalised labour markets require the young graduates of today to be mobile and culturally sensitive. Higher Education institutions increasingly bear the responsibility to both train their graduates for these global markets and to consider the varies needs of companies and the job market to compete internationally. …

The presentation illustrates how an international business school links the school’s international education and research curriculum to the parent university’ more regionally dominated strategy. The presentation will highlight how to interpret regional goals set by policy makers into international actions …

Social media has become a prolific tool for companies to build their brands. An effective way to interact with stakeholders on social media has been the relatively new discipline of ‘influencer marketing’. Here, companies engage social media stars to use their large fan-base to promote products and services …