Purpose – Country-level marketing strategies are increasingly unreliable in emerging markets, and treating nationally diverse consumers as homogeneous might be misleading. This study examines how intra-national market heterogeneity shapes consumer evaluations by comparing Chinese consumers’ product purchase …

The transition towards a sustainable and competitive European economy requires new analytical and decision-support frameworks capable of integrating industrial innovation, environmental constraints, and policy governance. This concept note introduces a multi-level approach to understanding the role of …

Can athletes motivate coaches too? Discover how psychology is reshaping sport through trust, support, and shared motivation.

A summary of: Regional differences in Chinese consumers' product purchase criteria and evaluation of Chinese versus Western brands, Asia Pacific International Journal of Marketing, May 2026, Emerald, DOI: 10.1108/apjml-09-2025-2024.

Many higher education institutions organize summer bridge programs (SBPs) to prepare students for university. However, what a SBP should contain is unclear because few studies directly compare different theoretical approaches. This study evaluated two types of SBPs offered at a Dutch university: (A) …

Dear Reader, Welcome to Sustainable EU Economy. This book is more than a textbook—it is an invitation to explore how the European Union shapes business, society, and sustainability in today’s interconnected world. My hope is that it will inspire you to think critically, engage actively, and see how Europe’s …

Dit document presenteert een nieuw, op gedrag gebaseerd kader voor het verbeteren van de implementatie van regionale innovatiestrategieën voor slimme specialisatie (RIS3) door kunstmatige intelligentie (AI) te integreren met duurzaam alliantiebeheer. Op basis van vergelijkende casestudy's uit Noord-Nederland, …

Aim To investigate: (a) language difficulties in children with developmental coordination disorder (DCD), and (b) motor difficulties in children with developmental language disorder (DLD). Method In this systematic review, PubMed, CINAHL, PsycINFO, and Embase were searched to identify peer-reviewed studies. …