INHOUDSOPGAVE DEEL 1: 1. Inleiding - 2. Analyse SheSuit - 3. Markt Analyse - 4. SWOT - 5. Conclusies en Aanbevelingen. - DEEL 2: 6. Corporate Magazine - 7. Redactionele Formule - 8. Grafische Formule - 9. Distributie. ONDERZOEKSVRAAG Hoe kan SheSuit inzicht krijgen in de vrouwelijke consument, deze op …

TABLE OF CONTENTS Introduction. – 1. What is the relationship between China and The Netherlands? – 2. Doing business in China? (is a cultural diff erence an obstacle? communication; enquete; the concept of ‘face’; Guanxi, relationship, connection). – 3. How is China continuously developing within the …

1. Introduction. - 2. A Sketch of the Apparel Industry(globalization; leading Importers, leading exporters, goals of globalization). - 3. Drivers of the Apparel Industry: Economical Driver (efficiency and profit increase; growing Asia, foreign direct investments/ Flying Geese paradigm). - Political Driver …

This report aims at understanding the environmental and social impacts of fashion industry using desk research, as well as looking at the best known examples of fashion industry leaders and competitors (H&M, Nike, Gap) by means of benchmarking . MAIN RESEARCH QUESTION What is the involvement level of …

MAIN RESEARCH QUESTION How can Tommy Hilfiger improve its supply chain, product image and sales of women’s underwear to become more successful in the Chinese market? SUB QUESTIONS What is the current situation and comprehensive market shares in the Chinese local lingerie market? - What are the main …

TABLE OF CONTENTS 1. Introduction. – 2. Research methods. – 3. Theoretical framework (fashion consumption in the 21st century; blogs; facebook & twitter; mobile technology; going virtual). - 4. Analysis. – 5. Discussion. - 6. Conclusion (Me Generation’s attitude towards fashion; blogs spread the words; …

MAIN RESEARCH QUESTION What are suitable strategies and initiatives for young, upcoming German designers in order to better approach as well as enter the market successfully and expand market presence? SUBSIDIARY QUESTIONS 1. What kind of economic stage do ‘culturepreneurs’ face nowadays? - 2. Is there …

RESEARCH QUESTION How can a high-end fashion company best use Cradle to Cradle as a basic principle in process and product as a unique selling proposition? ABSTRACT Cradle to Cradle is a concept to improve production processes and end-products by producing in technical or biological cycles. As the topic …

The author gives a definition of the following terms: couture, haute couture, prêt-à-porter and lifestyle, and gives a historical account of their evolving meaning . Thematic similarities and mutual influences of couture and lifestyle are identified. The possibilities to find or create niche markets …

CHAPTER I > INTRODUCTION. – CHAPTER II > FASHION COLLABORATIONS: Definition; History of fashion collaborations; Differentiation of collaborations (fashion/fashion, fashion/entertainment, fashion/charity collaborations; collaboration periods; price segments) CHAPTER II > FUTURE OF FASHION COLLABORATIONS: …