ABSTRACT The rise of global agricultural value chains presents both opportunities and challenges for rural transformation and economic development. In this regard, we propose that the expansion of the service sector in developing countries significantly influences the development of agricultural value …

Kenya is among the top ten avocado exporters in the world and the top exporter in Africa. There is a rising demand for good quality avocados in the domestic market in Kenya and globally. Food safety is also increasingly becoming a big concern for consumers of fresh food in local and domestic markets. …