Presented as part of the National XR Day, this contribution aims to involve academia in exploring how XR technologies can foster social connectedness in increasingly individualized digital environments.

By combining different disciplines such as entrepreneurship, psychology, and business administration, this paper provides insights into the decision-making process involved in the succession of agricultural family businesses. It offers an overview of how choices and decisions are influenced among all …

This report addresses the critical role of social media marketing in boosting brand awareness and driving sales for Ustrem JSC, a Bulgarian industrial manufacturer lacking previous online visibility. The study specifically investigates the research question: "What role does social media marketing play …

Higher education, as a catalyst for social progress and talent development, holds a unique position to foster mutual learning across sectors, disciplines, life-spheres and communities. By nurturing critical thinking and creativity, education can empower students to drive and take societal and environmental …

Wood is an increasingly demanded renewable resource and an important raw material for construction and materials. Demands are rising, with a growing attention for re-use and upcycling, opening up opportunities for new business models, empowered by the use of digital design and technologies. A KPI framework …

This cross-cultural study examines the relationship between perceived COVID-19 changes due to the impacts on everyday life by the pandemic with social exclusion and across 32 cultures and their levels in collectivism. With data from the start of the first outbreak from March 2020 to June 2020 (N = 9245), …

This research justification discusses how YourSurprise, a personalised gift company, can improve its paid social media performance by implementing more efficient messaging and content formats. The business has historically concentrated on campaigns that increase conversions, but it is currently moving …

Biodiversity loss is accelerating at an alarming rate, posing significant challenges for sustainability, yet it remains inadequately addressed in business management education. Current sustainability pedagogies in business schools are predominantly anthropocentric, overlooking the biodiversity and extinction …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …