This research report presents the development of a 5- to 7-day incentive program in Bulgaria for World Synergy Travel (WST), a leading tour operator and a provider of leisure travel programs in the country. It also underscores the growing interest in incentive travel and the potential for Bulgaria, an …

Presentatie bij het congres van de School of Management, University of Bath, UK. "CSR Communication for a World in Crisis"

This paper reveals how the automatising of protocols ignited a public conflict between Dutch banks and their Small and Medium-sized Enterprise (SME) clients in the years after the Global Financial Crisis. The bank’s “infirmary departments” for Financial Restructuring and Recovery (FR&R) were accused …

Dit hoofdstuk gaat over communicatie rondom organisatieverandering. Het benadrukt het belang van communicatie bij het begeleiden van veranderingen binnen organisaties. Informatie over de verandering, inclusief de reden, het proces, de timing en de gevolgen, is cruciaal voor succes. Het behandelt ook …

Purpose: Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and competences for the organization. This study explores …

This communication aims to provide a framework on how to integrate the concept of Circular Economy (CE) when addressing real-life urban challenges such as resource scarcity, greenhouse gas emissions, pollution, waste, and high consumerism (Williams, 2019), through delivery of courses to students of various …

The origins of SWOT analysis have been enigmatic, until now. With archival research, interviews with experts and a review of the available literature, this paper reconstructs the original SOFT/SWOT approach, and draws potential implications. During a firm's planning process, all managers are asked to …

The scope of this research justification outlines plastic reduction and circularity efforts by the Schwarz Gruppe and focuses on aligning these practices to stakeholders. In fact, the research explores strategic possibilities to enhance communication among political stakeholders, media representatives, …

Uit: M. Kraan, S. Weijers, & B. Vannieuwenhuyse (Eds.), Bijdragen Vervoerslogistieke Werkdagen 2022 (pp. 353-371). University Press Zelzate Municipalities play an important role in tackling city logistics related matters, having many instruments at hand. However, it is not self-evident that all municipalities …

Panorama Films is an Italian-based production and service company, for feature films, commercials, photographic shoots and more; and assists foreign production companies in all aspects of the production, such as budget allocation, crew, locations, etc. Panorama Films plans to implement a radical change …