Skyler White is a protagonist in the top-ranking television series Breaking Bad. She is also one of the most hated characters on television. This paper focuses on how the character of Skyler and Anna Gunn – the actor that plays her – are turned into a ‘composite celebrity’ in audience discussions. This …

Introduction The current research focused on the price image of retailer X. The research concerned the drivers of the price image and the relationship between the price image and the consumer (buying)behavior. Through the deskresearch and fieldresearch the goal was to manage the expected price image …

Gender representation in video games is a current and sensitive topic in entertainment media. Gender studies in video games look at the difference between the portrayal of female and male characters and how these representations affect the target audience. Most video games tend to over-represent stereotypes …